Stands for Trade Fairs and Events

Stand Description

Client: LUBRIZOL · Trade Show: Vitafoods · Dimensions: 95 m²

With a surface area of 95 m², Lubrizol’s stand at Vitafoods was one of the most appreciated and visited at the trade fair, managing to capture the attention of thousands of visitors. For its design, we drew inspiration from the flagship product that Lubrizol wanted to promote, based on the concentration of turmeric, an ingredient known for its properties that promote people’s well-being.

To symbolize this transformative power, we created a 4-meter-high light cannon at the central axis of the stand which, together with spectacular lighting, highlighted the “golden powder” of turmeric, creating an impressive visual effect. The design of the space was conceived to invite visitors to explore more about Lubrizol and its innovative solutions. The welcoming atmosphere and the strategic layout of the exhibition areas facilitated interaction, while the striking lighting created a unique experience that connected attendees with the brand’s values, highlighting its focus on health and well-being.

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Trade Show

Vitafoods

Vitafoods Europe is the leading trade fair for the nutraceuticals, functional foods, and dietary supplements industry. From May 20 to 22, the Fira Barcelona Gran Via venue will become the meeting point for over 1,300 exhibiting companies and 21,500 professionals from around the world.

This unique event offers an incredible opportunity to establish key connections, discover industry innovations, and explore new business opportunities. With an expanded exhibition space of 75,000 m², Vitafoods positions itself as a global benchmark for networking, learning, and inspiration.

Stands for Trade Fairs and Events

Impact at the Trade Fair

At Factoría Creativa, we are very satisfied with the impact of Lubrizol’s stand at Vitafoods.

The design captured the attention of visitors, conveying the brand’s innovation and commitment to health. We created a space where the products stood out and Lubrizol connected with its audience in an authentic and effective way.

Without a doubt, the stand strengthened its presence in the sector.

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SUCCESS STORIES