STANDS FOR FAIRS AND EVENTS

Stand Description

Client: LUBRIZOL · Trade Show: Vitafoods · Dimensions: 110m2

One year, Lubrizol entrusted Factoria Creativa with the design, construction, and assembly of its custom stand at Vitafoods. The primary objective was to create an innovative, technologically advanced, and highly experiential space designed to reinforce the brand’s presence in the nutraceutical sector. The design stood out for its visually striking architecture, dominated by a large, suspended circular banner that provided excellent visibility from various points within the exhibition and made the stand a focal point in the pavilion. We combined curved lines, integrated lighting in the furniture, and a palette of light tones, generating a clean, modern, and scientific aesthetic. At the heart of the space, the “Women’s Health Carousel” served as the central element, inviting visitors to discover, in an immersive way, Lubrizol’s diverse solutions related to health, wellness, and nutritional innovation.

We structured the stand layout to balance communication, product demonstration, and professional customer service. The meeting areas, the counter, the graphic elements, and the audiovisual resources allowed us to convey the brand’s key messages clearly and engagingly. It was a resounding success with the public, generating numerous high-quality leads for our client—professional visitors who demonstrated genuine interest in the brand’s nutraceutical solutions.

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Trade Show

Vitafoods

Factoria Creativa helps major brands gain exposure at Vitafoods through the design, construction, and assembly of their stands. Vitafoods is one of the leading international trade fairs in the nutraceutical, health, and functional ingredients sectors. In an environment where differentiation is key, we create spaces designed to enhance each brand’s visibility, reflect its corporate identity, and generate a memorable experience for visitors.

STANDS FOR FAIRS AND EVENTS

The Impact at the Fair

Lubrizol’s stand at Vitafoods made a strong visual impact thanks to its modern, elegant, and highly recognizable design. The central circular element, conceived as a carousel of products related to women at different stages of life, became the focal point of the space, attracting visitors’ attention and reinforcing the brand’s message of innovation and specialization.

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SUCCESS STORIES