GUEXT Madrid Stand Builder
Practical information for GUEXT Madrid exhibitors
GUEXT is held at IFEMA Madrid and brings together equipment and service suppliers for hotels and restaurants: professional kitchens, furniture, textiles, technology and coffee.
Build-up is concentrated in the days before opening and dismantling starts as soon as the show closes, with working hours and loading slots set out by the organiser in the exhibitor manual. Many exhibitors run their equipment live —coffee machines, ovens, dishwashing— so water, drainage and power are planned before the design is signed off.
Venue regulations worth bearing in mind:
- Stand approval: the organiser asks for stand plans and elevations by a set deadline; we prepare and submit them for you.
- Height limits: they vary by hall and by stand position (island, corner or row), so we check them before the design is signed off.
- Electricity: the power supply is ordered from the organiser; we size it to your screens, lighting and equipment.
- Equipment with heat or steam: it must meet IFEMA’s safety and fire rules and in some cases needs extraction.
Ideally, book your stand builder 3–4 months before GUEXT Madrid, whether you need a compact trade show booth or a large island stand: that leaves time for 3D design, plan approval, production and ordering technical services. We build in our Barcelona workshop and truck the stand to Madrid, a one-day drive; our own crew travels to install it. You deal with one English-speaking project manager from design to breakdown. See our exhibition stands in Madrid page and our exhibition stand planning checklist.
Our stands at GUEXT Madrid
Here are some of the exhibition stands we have designed, built and installed at GUEXT Madrid:
- Evoca Group: stand at GUEXT.
- Supreminox: 84.5 m² stand at GUEXT.
Browse more work in our stand projects and on our the sectors we work with page.
Articles about GUEXT Madrid
GUEXT has become one of the main professional events for the hospitality sector in Spain, bringing together manufacturers, distributors and companies specialising in equipment, technology, interior design and services for hotels, restaurants and catering at IFEMA Madrid. The fair is a strategic opportunity to present new products, generate business contacts and strengthen brand presence in front of a highly specialised audience.
At Factoría Creativa we design and build exhibition stands for companies taking part in GUEXT, creating spaces that reflect each brand's identity and encourage interaction with visitors, distributors and professional buyers. Our goal is to turn every exhibition space into a sales tool capable of generating real business opportunities.
Exhibition stand design for GUEXT and hospitality brands
The hospitality sector demands spaces that convey professionalism, innovation and a great user experience. As a GUEXT stand builder, we design stands for manufacturers of equipment, hotel technology, tableware, contract interiors, foodservice solutions and hospitality services.
We create settings where visitors can discover products, attend demonstrations and hold sales meetings in a comfortable, attractive space. Every project is developed to highlight the brand's distinctive values and maximise its visibility during the event.
Exhibition stand build-up at IFEMA Madrid
Our team has extensive experience designing and building stands at IFEMA Madrid, one of Europe's leading exhibition centres. We understand the technical procedures, venue regulations and build-up schedules required to deliver projects efficiently.
As well as building the stand, we coordinate logistics, transport, technical installations and supervision of the build-up, so the exhibitor can focus entirely on their commercial goals.
Spaces designed to generate business
An effective stand should support both product presentation and the generation of business contacts. That is why we include demonstration zones, networking areas, meeting spaces and audiovisual resources that improve the visitor experience.
Our approach combines design, functionality and commercial strategy to help exhibitors get a greater return from their participation in GUEXT.
Why choose Factoría Creativa as your GUEXT stand builder?
Taking part in a professional trade fair requires careful planning and a space that represents the brand accurately. With over 20 years of experience and clients such as Evoca Group and Supreminox at GUEXT Madrid, Factoría Creativa provides turnkey solutions for companies that want to stand out at GUEXT and make the most of their presence at IFEMA Madrid.
We build high-quality exhibition stands
We design and build custom stands using high-quality materials and professional finishes. Every element is adapted to the exhibitor's needs and to the type of product or service being presented at the fair.
Our goal is to create solid, attractive and functional spaces that convey confidence and strengthen the company's corporate image.
360° project management
We take care of every stage of the project: design, production, transport, build-up, dismantling and technical coordination with the fair organisers.
Thanks to this end-to-end management, our clients have a single point of contact throughout the process, reducing lead times, incidents and operating costs.
How we work
We study your brand, the products you will present and the visitor profile you want to reach at GUEXT.
We develop a tailor-made visual proposal that optimises the layout, the visitor experience and your brand's visibility.
We build the stand, manage the logistics and supervise the build-up at IFEMA Madrid to guarantee flawless execution.
When is GUEXT held?
GUEXT is held at IFEMA Madrid. The latest edition ran from 15 to 17 October 2026; we will publish the dates of the next one as soon as IFEMA confirms them. Get in touch and we will keep you posted.
What types of companies exhibit at GUEXT?
Exhibitors include manufacturers and suppliers of hospitality equipment, technology for hotels and restaurants, interior design, tableware, professional machinery, coffee solutions, logistics, packaging and wellness.
How far in advance should I book a stand for GUEXT?
We recommend starting the project ideally 3–4 months before the show, to allow enough time for design, production and technical coordination. Shorter lead times are possible for urgent projects.
Does Factoría Creativa handle the complete build-up at IFEMA Madrid?
Yes. We manage the design, production, transport, build-up and dismantling of the stand, as well as technical coordination with the exhibition centre.
Can I request a quote for my GUEXT stand?
Yes. As a guide, a basic modular stand costs from €3,000–6,000 and a mid-size custom stand €20,000–30,000 (floor space is paid separately to the organiser). You can request a no-obligation quote via our contact page.
Do you build stands for other trade fairs besides GUEXT?
Yes. We design and build stands for fairs in Madrid, Barcelona and other venues in Spain and abroad. See our other trade fairs.
Other fairs we will attend
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