ICE Barcelona is held at Fira de Barcelona’s Gran Via venue, across several halls filled with large-format stands from operators, game suppliers and tech companies.
Build-up is concentrated in the days before opening and dismantling starts as soon as the show closes, with working hours and loading slots set out by the organiser in the exhibitor manual. Large island stands with tall structures and suspended elements are common at ICE, so build-up starts several days before opening.
Venue regulations worth bearing in mind:
Ideally, book your stand builder 3–4 months before ICE Barcelona, whether you need a compact trade show booth or a large island stand: that leaves time for 3D design, plan approval, production and ordering technical services. We build in our Barcelona workshop and take the stand to the venue by truck, with our own installation and dismantling crew. You deal with one English-speaking project manager and receive a single invoice with Spanish VAT. See our stand build and installation in Barcelona page and our exhibition stand planning checklist.
We don’t yet have a published project at ICE Barcelona, but we have built stands for companies with very similar needs:
Browse more work in our stand projects and on our technology exhibition stands page.
ICE Barcelona is one of the leading international events for the gaming, gambling, betting, casino and technology solutions industries.
The trade fair brings together operators, suppliers, software developers, payment platforms, cybersecurity companies and professionals from numerous international markets at Fira Barcelona Gran Via.
At Factoría Creativa, we design and manufacture exhibition stands for ICE Barcelona, adapting each project to the specific needs of every exhibitor.
We create spaces that convey innovation, solidity and trust, combining visual design, technology and a layout focused on generating meetings and business opportunities.
ICE Barcelona is a highly competitive event from a visual perspective, where brands use screens, lighting, audiovisual content and interactive experiences to present their solutions.
We design modern and bespoke exhibition stands that integrate demonstration areas, digital screens, reception counters, meeting spaces and graphic elements aligned with the company’s identity.
The objective is to create a space that facilitates the presentation of products and services, captures visitors’ attention and strengthens the brand’s presence throughout the event.We have extensive experience in the production and installation of exhibition stands at Fira Barcelona Gran Via.
We understand the venue’s technical requirements, access schedules, regulations and processes required to coordinate each project correctly.
We manage production, transport, structural installation, lighting, audiovisual elements, furniture and dismantling after the trade fair.
Our team supervises every stage to ensure that the stand is fully prepared before ICE Barcelona opens.

ICE Barcelona brings together professionals and decision-makers from international companies operating in the gaming sector.
For this reason, the stand must be visually attractive, while also being functional and comfortable for meetings, demonstrations and visitor engagement.
We design spaces that organise visitor flow effectively and combine open exhibition areas with private spaces for business meetings.
We provide complete 360° management. A single team handles the design, production, transport, installation and dismantling, allowing your company to focus on presenting its solutions and generating business.Our design, architecture and production team creates bespoke exhibition stands that combine brand identity, technology and functionality.
We manage the complete project to ensure that your participation at ICE Barcelona is professional, attractive and effective.
We take care of every detail of the project, from the initial design through to the final finishes.
We manufacture durable and functional stands adapted to your company’s brand image, helping you stand out in a highly competitive and technology-driven environment.
We coordinate design, production, transport, installation and dismantling at Fira Barcelona Gran Via.
We can also integrate lighting, screens, furniture, meeting areas and audiovisual solutions.
We analyse your company’s objectives, the booked exhibition space, the technical requirements and the available budget.
We develop a bespoke 3D stand design and refine every detail with you before production begins.
We manufacture, transport and install the exhibition stand at Fira Barcelona Gran Via, leaving it fully prepared before ICE Barcelona opens.
ICE Barcelona 2027 will take place from 18 to 20 January 2027 at Fira Barcelona Gran Via, located at Av. Joan Carles I, 64, in L’Hospitalet de Llobregat, Barcelona.
The trade fair brings together gaming operators, casinos, betting companies, technology providers, software developers, payment platforms, cybersecurity companies and businesses specialising in artificial intelligence, data and digital solutions.
The price depends on the booked floor space, the design, materials, furniture and the technological elements included.
After reviewing the project, we prepare a quotation adapted to the needs of each exhibitor.
We recommend starting the project between three and four months before the trade fair.
The earlier the process begins, the more time there will be to develop the design, manufacture bespoke elements and coordinate the installation.
Yes. We can incorporate LED screens, monitors, lighting, audiovisual systems, interactive elements and areas for product demonstrations.
Yes. We manage transport, installation, technical services and dismantling, while complying with the venue’s regulations and established schedules.
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