FITUR is held at IFEMA Madrid and takes over almost the whole venue, with halls organised by world region, Spanish region and theme.
Build-up is concentrated in the days before opening and dismantling starts as soon as the show closes, with working hours and loading slots set out by the organiser in the exhibitor manual. Very large destination stands sit alongside small company spaces; the biggest need more build-up days, and IFEMA publishes the exact schedule in the exhibitor manual.
Venue regulations worth bearing in mind:
Ideally, book your stand builder 3–4 months before FITUR Madrid, whether you need a compact trade show booth or a large island stand: that leaves time for 3D design, plan approval, production and ordering technical services. We build in our Barcelona workshop and truck the stand to Madrid, a one-day drive; our own crew travels to install it. You deal with one English-speaking project manager from design to breakdown. See our exhibition stands in Madrid page and our exhibition stand planning checklist.
Here are some of the exhibition stands we have designed, built and installed at FITUR Madrid:
Browse more work in our stand projects and on our the sectors we work with page.
FITUR Madrid has established itself as one of the leading international events for the tourism industry, bringing together destinations, hotels, travel agencies, tour operators, airlines, technology companies and public tourism organisations at IFEMA Madrid. The event offers a strategic opportunity to present new developments, generate business contacts and strengthen brand visibility among a highly specialised global audience.
At Factoría Creativa, we design and build stands for companies exhibiting at FITUR Madrid, creating spaces that reflect each brand’s identity and encourage interaction with visitors, professional buyers and tourism industry representatives. Our goal is to transform every exhibition space into a powerful commercial tool capable of generating real business opportunities.

Exhibition Stand Design for Tourism Brands
The tourism industry requires spaces that convey identity, inspiration and a memorable visitor experience. We design stands for tourism destinations, hotels, travel agencies, tour operators, airlines, technology companies and tourism promotion organisations.
We create environments where visitors can discover destinations and experiences, attend presentations and hold business meetings in an attractive and functional space. Each project is developed to highlight the brand’s distinctive values and maximise its visibility during FITUR Madrid.
Our team has extensive experience in the design and construction of stands at IFEMA Madrid, where FITUR Madrid is held. We understand the technical procedures, regulations and installation schedules required to deliver every project efficiently.
In addition to building the stand, we coordinate logistics, transport, technical installations and the complete supervision of the assembly process, allowing exhibitors to focus exclusively on presenting their destination, attending meetings and generating business opportunities.


An effective stand should support both the promotion of destinations and tourism services and the generation of business contacts. We therefore incorporate networking areas, meeting spaces, presentation zones and audiovisual resources that create an attractive experience for visitors.
Our approach combines design, functionality and commercial strategy to help exhibitors stand out at FITUR Madrid and achieve a greater return from their participation in the event.
Participating in an international trade fair requires careful planning and a space that accurately represents the brand. At Factoría Creativa, we provide comprehensive solutions for companies and tourism destinations seeking to stand out at FITUR Madrid and make the most of their presence at IFEMA Madrid.
We design and build bespoke exhibition stands using high-quality materials and professional finishes. Every element is adapted to the exhibitor’s needs and to the type of destination, tourism service or experience being presented during the event.
Our goal is to create solid, attractive and functional spaces that convey confidence, strengthen the brand’s corporate image and help it stand out in a highly competitive tourism environment.
We coordinate every stage of the project to ensure that your participation at FITUR Madrid is simple, efficient and profitable. We manage the design, production, logistics, installation and dismantling, as well as the technical coordination required by the event organisers.
This allows your team to focus on promoting destinations, attending meetings and generating business opportunities, while we ensure that the stand operates perfectly throughout the event.
We analyse your brand, the destination or tourism service you will present, and the visitor profile you want to reach during FITUR Madrid.
We develop a customised visual proposal that strengthens your brand identity, improves the visitor experience and maximises the stand’s visibility.
We build the stand, coordinate logistics and supervise the installation at IFEMA Madrid to guarantee a flawless execution.
FITUR Madrid is held annually at IFEMA Madrid and is one of the world’s leading international tourism trade fairs. It brings together tourism professionals, companies and organisations from numerous countries.
FITUR brings together tourism destinations, promotion boards, hotel groups, travel agencies, tour operators, airlines, technology companies and businesses connected to the tourism and experiences industry.
The event attracts tourism professionals, travel agencies, tour operators, purchasing managers, institutional representatives, media professionals and visitors interested in discovering new destinations and services.
A stand for FITUR should reflect the identity of the destination or brand, create memorable experiences and encourage interaction with visitors. Audiovisual resources, meeting areas and experiential spaces are usually essential elements.
Yes. FITUR is an event where inspiration and experience play a fundamental role. Immersive screens, promotional videos, interactive activities and sensory elements help attract attention and increase visitor dwell time.
FITUR offers a unique opportunity to promote destinations, present new tourism services, strengthen commercial relationships and generate business opportunities with professionals from around the world in a single venue.
Hola
Hello
Hej
Ciao…
take off