Fruit Attraction Stand Builder
Practical information for Fruit Attraction exhibitors
Fruit Attraction is held at IFEMA Madrid and fills a large part of its halls, with growers, cooperatives, distributors and regional and national pavilions.
Build-up is concentrated in the days before opening and dismantling starts as soon as the show closes, with working hours and loading slots set out by the organiser in the exhibitor manual. Fresh produce arrives at the very end of build-up and needs chilled rooms or displays already running, so the stand must be finished before the fruit turns up.
Venue regulations worth bearing in mind:
- Stand approval: the organiser asks for stand plans and elevations by a set deadline; we prepare and submit them for you.
- Double-deck stands: they need signed structural calculations and specific approval from the organiser.
- Rigging: suspended elements can only be hung through the venue’s official rigging service, with its own load calculation.
- Refrigeration and water: chilled displays and tastings need power, water and drainage ordered from IFEMA within the deadlines.
Ideally, book your stand builder 3–4 months before Fruit Attraction, whether you need a compact trade show booth or a large island stand: that leaves time for 3D design, plan approval, production and ordering technical services. We build in our Barcelona workshop and truck the stand to Madrid, a one-day drive; our own crew travels to install it. You deal with one English-speaking project manager from design to breakdown. See our exhibition stands in Madrid page and our exhibition stand planning checklist.
Our stands at Fruit Attraction
Here are some of the exhibition stands we have designed, built and installed at Fruit Attraction:
- Haciendas Bio: stand at Fruit Attraction.
- Haciendas Bio: stand at Fruit Attraction 2025.
Browse more work in our stand projects and on our food and drink exhibition stands page.
Articles about Fruit Attraction
Fruit Attraction is the leading international trade fair for the fresh produce sector, held every year at IFEMA Madrid. It brings together growers, distributors, exporters, retailers, ancillary industries and logistics companies from all over the world around fruit and vegetables. At an event where seasons are planned and global trade deals are closed, your stand is the best tool for presenting your produce and attracting international buyers.
At Factoría Creativa we design and build custom exhibition stands for Fruit Attraction, managing the whole project from Barcelona to Madrid. We coordinate design, production, transport and build-up at IFEMA, so your only concern is welcoming your clients to a fresh, attractive space that lives up to your brand.
Exhibition stand design for Fruit Attraction and the fresh produce sector
At Fruit Attraction the product is the star, and your stand design should make it shine. We create spaces that showcase your fruit and vegetables: display and tasting areas for fresh produce, refrigerated displays, sales meeting areas and a layout designed to help buyers connect with your brand.
We develop the concept, the 3D design and the look and feel so that your offer – whether you are a grower, exporter, marketer, ancillary supplier or cold-chain logistics company – conveys freshness, quality and professionalism in a very competitive, international setting. That is our job as a Fruit Attraction stand builder.
Experience building exhibition stands at IFEMA Madrid
Building at IFEMA has its own particularities, and we know them well. We produce everything in our own workshop and coordinate transport and build-up at the IFEMA Madrid exhibition centre, complying with its technical regulations and the tight schedule of an intense build-up like Fruit Attraction's.
We manage the full logistics – transport, build-up, electrical installations, refrigeration, lighting and dismantling – so your stand is installed without surprises, even outside Barcelona.
A stand that generates international business
Fruit Attraction is where fresh produce supply and demand meet to open up new markets. That is why we design the space to make meetings with buyers easy, organise visitor flow and put your flagship products centre stage, so that every square metre works towards your export and sales goals.
360° management: from the initial concept to the final dismantling in Madrid, one team is responsible for everything, so you can focus on doing business.
Why choose Factoría Creativa as your Fruit Attraction stand builder?
Our design, architecture and production team delivers excellence on every project, including fairs outside Barcelona. Over 20 years of experience in custom exhibition stands, and clients such as Haciendas Bio at Fruit Attraction, back up our work at IFEMA Madrid.
We build high-quality exhibition stands
We take care of every detail, from the creative concept to the final finish. We know that at Fruit Attraction your stand is the showcase for your produce in front of buyers from all over the world, so we design spaces that faithfully reflect your identity and put your fruit and vegetables at the centre of attention.
We work with premium materials, the latest trends in exhibition design and a committed team, so that your presence in Madrid is outstanding, memorable and worthy of your brand.
360° project management
We manage every stage of your stand, ensuring flawless execution from the initial concept to the final build-up at IFEMA Madrid. We coordinate production, transport and specialist suppliers to integrate refrigeration, lighting, audiovisual technology and furniture.
We always start from a thorough understanding of your needs, adapting to your style and budget to create a space that highlights your brand's identity and values and generates real business contacts.
How we work
You tell us your goals, your products, the space you have booked and your budget. We propose the best tailor-made solution.
We develop the custom 3D design and fine-tune it with you down to the last detail.
We build the stand, transport it to Madrid and install it at IFEMA, ready to welcome visitors.
When and where is Fruit Attraction held?
Fruit Attraction is held every autumn at IFEMA Madrid (Av. del Partenón, 5, 28042 Madrid). The 2027 edition will be held from 5 to 7 October 2027.
Do you build stands in Madrid even though you are based in Barcelona?
Yes. We manage the entire project and take care of transport and build-up at IFEMA Madrid. Find out more about our stand design in Madrid.
How much does a stand for Fruit Attraction cost?
The price depends on the floor space booked, the type of stand (modular or custom), materials, and extras such as refrigeration, audiovisuals or furniture. As a guide, a basic modular stand costs from €3,000–6,000, a mid-size custom stand €20,000–30,000, and premium stands for major international fairs can exceed €100,000. Floor space is booked and paid separately to the organiser. Tell us about your project via our contact page and we will send you a detailed, no-obligation quote.
How far in advance should I order my stand?
We recommend starting ideally 3–4 months before the show, to allow time for design, production, transport and build-up. Shorter lead times are possible for urgent projects, but the earlier you start, the more options you have for customisation.
Do you design stands with tasting areas and refrigerated displays?
Yes. We integrate tasting areas, display cases and refrigerated displays into the design – key to presenting fresh produce at Fruit Attraction.
Do you design stands for other trade fairs besides Fruit Attraction?
Yes. We design and build exhibition stands for trade fairs across Spain and Europe. You can see all the fairs we work at on our trade fairs page.
Other fairs we will attend
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