For Infarma 2025, the European Congress of Community Pharmacy, Arquia Banca asked Factoría Creativa to design and build a stand that would bring a bank closer to pharmacists. This case study explains how the Infarma 2025 stand came together, from brief to build-up at Fira Barcelona. You can see the finished project on our Arquia Banca stand page, and if you are preparing a future edition, our Infarma stand design page has the upcoming dates and how we work.
Infarma 2025: the pharmacy sector meets in Barcelona
Infarma combines a congress and an exhibition, and is the main meeting point for community pharmacy in Spain and one of the most important in Europe. The 2025 edition took place at Fira Barcelona on 25–27 March 2025, bringing together pharmacists, laboratories, distributors and service companies with a shared goal: discover innovations, exchange knowledge and strengthen the role of the pharmacy in public health.
With more than 400 exhibitors and over 30,000 professionals, the 2025 edition was a strategic platform for debate on medicines, the digitalisation of pharmacies and patients’ changing needs. The event alternates between Barcelona and Madrid, which affects venue rules and logistics from one year to the next.
The client: Arquia Banca
Arquia Banca is a bank that has worked with professionals and the self-employed for more than 35 years, offering solutions tailored to their needs. For pharmacists, that means financial products for running a pharmacy efficiently, investing in equipment, expanding the business and planning personal wealth.
At Infarma 2025, Arquia Banca wanted to consolidate its position as a close, reliable and innovative partner for the sector: connect with pharmacists from all over Spain, show its value proposition and build trust with new clients and partners.
The challenge
A bank at a pharmacy fair is surrounded by laboratories and product brands with colourful packaging to show. Arquia had no physical product. The stand needed to convey closeness, professionalism and innovation while keeping the warmth that characterises the bank, and it had to make financial advice feel easy to approach in a busy hall.
The Infarma 2025 stand: concept and design
We conceived the stand as an elegant, accessible and technology-enabled space, faithful to Arquia’s visual identity. The key design decisions were:
- Strong corporate image: Arquia’s bold yellow, combined with dark tones, made the stand recognisable from the aisle, with suspended brand cubes visible across the hall.
- Clearly defined areas: zones for personalised financial advice, informal meetings and digital demonstrations.
- Sustainable materials and modular design: reusable structures and efficient solutions, so key elements could serve future fairs.
- Warm, focused lighting: LED fittings highlighted strategic points such as the reception counter and the interactive screens.
A digital and personal experience
Arquia Banca chose a brand experience centred on interaction and personalised advice. On the stand we integrated:
- Touchscreens with financial simulators, so visitors could explore products such as pharmacy loans, technology leasing and investment plans for the sector.
- A queue and digital booking system to schedule short meetings with specialist advisers.
- Audiovisual content and customer testimonials reinforcing the message of trust through real stories.
The build: from workshop to Fira Barcelona
The project followed our usual three phases.
1. Design and concept
We worked closely with Arquia Banca’s marketing team, analysing the profile of Infarma visitors and the bank’s commercial objectives. This phase included bespoke 3D renders, planning of the visitor journey through the stand and a proposal of materials and low-impact solutions.
2. Production
Once the design was approved, every element was produced in our 2,000 m² workshop in Barcelona, prioritising quality, durability and ease of installation. We built in the digital equipment and ergonomic furniture, and checked everything before it left the workshop.
3. Build-up at Fira Barcelona
Our own installation crew built the stand at the venue within the build-up schedule set by Infarma. During commissioning we tested the interactive systems and fine-tuned the lighting so the stand was ready for a smooth, professional opening.
The outcome
Arquia Banca’s presence at Infarma 2025 combined visibility, contacts and positioning in the pharmacy sector. With the stand design and its activation plan, the bank set out to:
- Generate qualified leads within the pharmacy sector.
- Strengthen relationships with established pharmacies and new pharmacy entrepreneurs.
- Position itself as a key lender for pharmacies.
- Produce high-value content for future campaigns.
Lessons for other exhibitors at pharmacy shows
- If you have no product, design the conversation. Advice areas, simulators and a booking system gave visitors something concrete to do.
- Use colour as signage. A strong brand colour on suspended elements is the cheapest way for any exhibition stand or trade show booth to be found in a crowded hall.
- Manage queues. A simple booking system turns waiting visitors into scheduled meetings.
- Build for reuse. Modular structures lower the cost of the next fair.
- Brief early. Ideally contact your stand builder 3–4 months before the show; our Infarma exhibitor tips cover the rest.
Arquia Banca’s participation shows the value of a well-planned trade fair strategy, where stand design, technology and visitor experience work together. For more projects in health and pharma, see our pharmaceutical exhibition stands.
Frequently asked questions
Where and when was Infarma 2025 held?
Infarma 2025 took place at Fira Barcelona on 25–27 March 2025, with more than 400 exhibitors and over 30,000 professionals.
What did Factoría Creativa do for Arquia Banca?
We handled the full project: concept, 3D design, production in our Barcelona workshop, build-up at Fira Barcelona, testing of the interactive systems and dismantling.
Was the Arquia Banca stand reusable?
Yes. It was built with modular, reusable structures so key elements could be adapted for future fairs.
Can a stand include booking systems and touchscreens?
Yes. We integrate screens, simulators, booking systems and other AV into the stand structure, including power, cabling and testing before opening.
Do you build stands for Infarma when it is held in Madrid?
Yes. We work at both Fira Barcelona and IFEMA Madrid and organise transport and crews from our Barcelona workshop.
Need a stand for Infarma or another fair in Spain or Europe?
We design and build fully custom stands as turnkey projects. See our Infarma stand design page, the Arquia Banca project, or contact us. Phone: +34 933 17 17 71.
