Get web traffic and increase your sales
SEM Agency in Barcelona
At Factoría Creativa, as an SEM agency in Barcelona, we design online campaigns aligned with your company’s marketing strategy, seeking the maximum return per capital invested in digital advertising.
Our added value in the generation of paid campaigns is to offer personalised and optimised campaigns so that our clients reach their objectives faster and with lower investments.
Among the campaign options we offer are SEM or PPC campaigns, pay-per-click campaigns, with Google Ads, Facebook Ads, Instagram Ads or Tiktok Ads.
Training for competitive examinations
SEM campaign on social networks
Advantages of our online advertising campaigns
Achieve your goals with an SEM campaign
As an SEM agency in Barcelona, our role is to simplify a complex process such as digital advertising. We know that a very important level of attention and monitoring is required to achieve a good return on investment (ROI) for our clients.
Research and analysis of your business
SEM strategy design
Creation of the SEM campaign
Analysis of results
Optimisation and monitoring of the online campaign
Integral reforms company
Specialists in Google Adwords Campaigns
We define the online campaign that best suits you.
At Factoria Creativa we are specialists in Google Adwords campaigns, with more than 20 years of experience.
Our goal is to define each Adwords advertising strategy with the objective of growing your business in a profitable and constantly optimised way.
The types of campaigns we use most often with our clients include the following:
What is the quality level of an advertisement?
Quality Score is a multidimensional matrix by which Google Ads scores us as advertisers. This operation has several components to result in a score between 1 and 10 that is based on aspects such as:
Landing page experience, ad relevance and CTR (Click-Through Rate). CTR is the number of times an ad is clicked on divided by the number of impressions that ad has. Relevance between the search keywords and the ad will improve the quality of the user experience on the landing page.
The landing page must offer the user what they are looking for, in a way that is useful and relevant. It will be very important to optimize the landing page in relation to loading times and navigation on different devices.
How do I choose the keywords for my advertisement?
To discover keywords, you can use paid tools such as Semrush or Keyword Finder to speed up the process. However, you can also search for keywords manually using Google’s keyword planner by following this process:
Brainstorming on what words our customer uses to search for our products or services.
Expand the list of keywords by entering the word in the Google search bar and the suggestion function will display a series of linked keywords that are relevant due to their high search volume among users.
Select the most interesting ones and repeat the same procedure to receive new suggestions to enlarge the list of keywords. Measure in figures the competitiveness of each of the keywords. Knowing the CPC (cost per click) gives us an estimate of the cost of the campaign.
One aspect to take into account is the monitoring of the performance that these keywords are offering to the campaign. In this way, we will be able to detect which words are working and which words we should modify or even eliminate.
Does the Google Ads campaign always have to be active?
Google Ads offers the possibility to enable or disable campaigns so that they are fully adapted to the defined marketing strategy.
In this way you can set up and prepare Ads campaigns without the need for them to be active. Note that when the campaign status is ‘disabled’, the campaign is not showing ads and therefore does not deliver results.
¿En qué ámbito geográfico trabaja vuestra agencia SEM?
The vast majority of our SEM agencies are based in Barcelona or Madrid, although we also work for clients in other cities such as Valencia, Andorra, Valencia, Sant Cugat, Valldoreix, Badalona, Tarragona, Manresa, Mataró, Girona, Sant Cugat, Terrasa, Sabadell, Llinars de Vallés, Sitges, Vilafranca del Penedés or Sant Sadurní d’Anoia.
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